Michele Noonan has lived in Hawks Landing for nearly 20 years — she's not an agent who drives in for showings and leaves, she's a neighbor. Licensed in Florida since 1996 with 22 years of experience in Plantation real estate, she's a listing specialist with Keller Williams' Laurie Reader Team who works exclusively with sellers. With Hawks Landing homes currently ranging from $1.5 million to $9 million, pricing and marketing strategy look completely different at the top of that range than at the bottom, and this guide breaks down what you need to know before you list, whichever end you're on."
Hawks Landing Resident & Professional Perspective
I have lived in Hawks Landing for nearly 20 years and I want to be honest with you about what that means when it comes to selling your home here. I am not an agent who drives into this community for appointments and drives back out. I know which lots carry a premium and which ones do not. I know what buyers say when they walk through the door and what makes them write an offer versus walk away. I know the difference between a Hawks Landing home that sells in days and one that sits for months. That knowledge comes from nearly two decades of living here and from specific transaction experience inside this community that no outside agent can replicate.
I represented the buyer on 620 Cardinal Street in a cash transaction that closed in 21 days. Years later I represented the seller on that same home in another cash transaction that closed in 14 days. I also represented the cash buyer in the purchase of 10371 Golden Eagle Court, the former home of Candace Cameron Bure. I have also had the privilege of working with sellers at the higher end of the Hawks Landing price range where discretion and strategy matter even more. My experience in this community spans both sides of the transaction across multiple price points and many years.
The Hawks Landing Selling Environment
Most sellers in South Florida list their home and hope the market does their work for them. In Hawks Landing that approach is particularly costly because the buyer pool here is small, specific, and highly informed. These are not casual browsers. They have been watching this community. They know the recent sales. They know the days on market. They know which homes sat and why.
When a Hawks Landing home enters the market the window of peak buyer attention is narrow. The most motivated and most qualified buyers will evaluate your home in the first two to three weeks. If the price is wrong or the presentation misses the mark those buyers move on and they do not come back. What remains after that window closes is a longer market time, a stigmatized listing, and a negotiating position that weakens with every passing week.
The buyers who do not choose your home are not disappearing. They are purchasing in Weston, Davie, or Southwest Ranches instead. Getting the strategy right before the home goes live is not a preference. In Hawks Landing it is a financial necessity.
Historical Home Sales in Hawks Landing
Hawks Landing has consistently demonstrated strong long term value retention compared to surrounding luxury communities in Broward County. The data below reflects closed sales within the community over a six year period and illustrates how the market has evolved for homeowners considering a sale today.
Year Lowest Sale Highest Sale Transactions
2020 $900,000 $2,250,000 26
2021 $900,000 $9,200,000 41
2022 $1,085,004 $3,500,000 29
2023 $1,190,000 $2,700,000 19
2024 $1,400,000 $3,052,500 16
2025 $1,150,000 $3,400,000 24
2026 $1,500,000 $2,655,000 10*
Data reflects closed single family home sales within Hawks Landing. Source: MLS. Past performance does not guarantee future results. Contact Michele Noonan at 954.882.8900 for a current custom valuation specific to your home.
What Drives Value in Hawks Landing
Pricing a Hawks Landing home requires more than applying a price per square foot average. Two homes with identical square footage can perform very differently depending on variables that only a market insider understands.
The factors that most significantly influence buyer perception and final sale price in Hawks Landing include lot positioning within the community, lake frontage and water views, cul de sac positioning and privacy, renovation quality and interior modernization, ceiling heights and natural light, outdoor living areas and pool configuration, roof age and wind mitigation profile, major systems condition, and overall presentation at first showing.
Insurance profile deserves specific attention. Homes in Hawks Landing are of a certain age and buyers in this price range are scrutinizing roof age and insurance costs carefully before making an offer. A seller who addresses these variables before listing enters the market with a significant advantage over one who does not.
The Off Market Opportunity
Not every Hawks Landing sale happens through the MLS. My transaction history in this community includes off market sales where the right buyer was identified before the home ever became public knowledge. For sellers who value discretion or want to test buyer interest before a full market launch that is a conversation worth having. Call or text 954.882.8900 to discuss whether an off market strategy makes sense for your situation.
What Hawks Landing Buyers Are Actually Evaluating
Buyers who specifically target Hawks Landing are not making an impulsive decision. By the time they schedule a showing they have already done their research. They know the community. They have seen the comparable sales. They are walking through your home with a specific checklist in mind and they are comparing every detail against the alternatives available to them.
At this price point buyers are evaluating the total cost of ownership not just the purchase price. Roof age matters because it directly affects insurance availability and premium. Major systems matter because a buyer spending $1,500,000 or more is not budgeting for immediate capital expenditures. Renovation quality matters because buyers in this range expect a home that feels current not one that needs a five year update plan to reach its potential.
Lot position within the community carries real weight. A lakefront lot with long water views commands a different conversation than an interior lot regardless of what the square footage comparison suggests. Cul de sac positioning, privacy from neighboring homes, outdoor living configuration, and the overall first impression from the street all influence where a buyer anchors their offer before a single negotiation begins.
Understanding exactly where your home sits within that evaluation framework is what determines the right pricing strategy, the right preparation investments, and the right marketing approach. That is the conversation I have with every Hawks Landing seller before we talk about a list price.
Preparing Your Home to Sell in Hawks Landing
Buyers at this price point have high expectations and they are comparing your home against every other option available to them. Preparation is not optional. It is the difference between a home that generates competitive interest and one that generates questions.
Before listing a Hawks Landing home sellers should evaluate the overall condition and presentation from a buyer's first impression perspective, cosmetic updates including paint, lighting, and flooring, kitchen and bathroom modernization relative to current buyer expectations, landscaping and outdoor living areas, roof age and whether a roof certification or replacement makes strategic sense before listing, HVAC and major systems condition, and any deferred maintenance items that will surface during inspection and shift negotiating leverage to the buyer.
The goal is not to over-improve. It is to eliminate the objections that cost sellers money during negotiation.
Choosing the Right Agent to Sell Your Hawks Landing Home
According to Redfin 71% of licensed agents did not close a single transaction in 2025. Licensing does not equal active market expertise. Selling a Hawks Landing home requires an agent with specific experience in this community, an understanding of what buyers in this price range are responding to right now, and a marketing strategy that reaches beyond passive MLS exposure.
For a deeper look at what to ask before signing a listing agreement visit the How to Choose a Real Estate Agent page.
If your home has previously been on the market without selling visit the My Home Did Not Sell page before you relist with anyone.
What a Listing Strategy Looks Like for a Hawks Landing Home
When I take on a Hawks Landing listing I start with a current comparable sales analysis that reflects what has actually closed in the past 60 to 90 days and what is actively competing with your home right now. I walk the property and give you an honest assessment of what needs to change before we go to market. I give you a pricing recommendation based on where the market is today. And I commit to a marketing plan with specific deliverables including professional photography, targeted digital advertising, agent to agent outreach, and premium listing placement designed to reach the buyers who are specifically looking for a home in this community.
Frequently Asked Questions About Selling a Home in Hawks Landing
How is pricing different in Hawks Landing compared to other luxury communities?
Pricing in Hawks Landing is influenced by factors well beyond square footage. Lot positioning, lake frontage, cul de sac privacy, renovation quality, ceiling heights, outdoor living areas, roof age, and insurance profile all affect how buyers evaluate value and what they are willing to pay. Two homes with similar square footage can perform very differently based on these variables.
Is overpricing risky in Hawks Landing?
Yes. Buyers who are specifically waiting for a Hawks Landing home are informed and have been monitoring the market. An overpriced home signals problems before a buyer ever walks through the door. Extended days on market in a low inventory community shifts negotiating leverage to the buyer and that leverage is very difficult to recover.
What improvements matter most before selling a Hawks Landing home?
Presentation, condition, kitchens, bathrooms, flooring, lighting, landscaping, and outdoor living areas influence buyer perception most strongly at this price point. Roof age and major systems condition also carry significant weight because buyers in this price range are evaluating their total cost of ownership including insurance.
How long does it take to sell a home in Hawks Landing?
Days on market vary depending on pricing, preparation, and market conditions at the time of listing. Homes that are correctly priced and well presented in Hawks Landing tend to attract serious buyer interest quickly given the limited inventory in the community. Homes that are overpriced or poorly positioned can sit for extended periods regardless of overall market activity.
Do buyers compare Hawks Landing to Weston communities?
Frequently. Buyers evaluating Hawks Landing are almost always simultaneously considering luxury gated communities in Weston, Davie, and Southwest Ranches. Understanding what differentiates Hawks Landing in that comparison and positioning your home to win it is part of the listing strategy.
What is the best time of year to sell a Hawks Landing home?
Buyer activity in South Florida luxury markets tends to peak between January and April when seasonal residents and relocating buyers from the northeast are most active. That said a correctly priced and well presented Hawks Landing home can attract serious buyers in any month given the limited supply and consistent demand within the community.
Thinking About Selling Your Hawks Landing Home?
If you are considering selling your home in Hawks Landing I would welcome the opportunity to give you an honest assessment of where your home stands in today's market and what it would take to sell it successfully. This consultation is free and there is no obligation to list your home. Call or text 954.882.8900 or visit michelenoonanllc.com to schedule a time to talk.
About Michele Noonan Hawks Landing Specialist
Serving Hawks Landing, Plantation, Davie, Weston, Lauderdale-by-the-Sea and Fort Lauderdale & Surrounding Communities |
Michele Noonan | Real Estate Agent | Listing Specialist | 5.0★ (49 Reviews) | Licensed Since 1996 | Keller Williams | Laurie Reader Team | Call or Text (954) 882-8900